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The push towards Sales Closures

Closing lines are lines that are used at the end of the entire pitch or in the online world, these are lines that are used near the product or the Call to Action button.

These lines are placed so as to make you think that purchasing the product or the service is a no brainer and there is no way you should do something else.

Let’s look at some examples

  1. Would you like me to help you

  2. There is absolutely no harm in giving it a try

  3. After a few months, when you will use this product, life will be ….

  4. Take mini confirmations during the process

    1. Does this seem fair to you?

    2. Do you see my point of view?

    3. Would that be ok with you?

    4. Is this important to you?

  1. Think of the worst case here, even in that case, you are much better off by having this product

  2. Believe me (VERY POWERFUL)

  3. Your family will be so proud of you

  4. Your Kids will have a new respect for you

  5. I don’t have anything to gain, I mean I am not getting rich here

 

  1. Even if you do even half as well as what I said, you would be much better than today

  2. All i ask you is to give us one simple try

  3. The only problem you’ll have after using our product is that you didn’t call us much earlier

  4. You will not be sorry ever again

These are just some examples to show you how brands use language for closure to persuade you to make the sale. I am glad that you are now aware of such tactics.

Advit Sahdev

Advit Sahdev

Advit Sahdev is a pioneer in Digital Marketing who jumped into the field of Marketing after a 10 year career with companies like Intel and Infosys and brand customers like Unilever and P&G.

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