Formula One for 🏁Struggling Vs. Successful Business 🏁
If you are a smart business owner, your number 1 business problem is “how to acquire customers who will drive higher repeat sales” ..
So is It time to convert that problem into solution ?
1 – Your CUSTOMER DATA needs to store Source / Medium / Ad copy / Keywords / Device / Time / Location – all these are the last attribution before the sale is made Why? So that you can co-relate between CLTV and between Keywords, Repeat sales % viz-a-viz Ad copy content, Frequency of buying compared to Medium .. and so on.
This will tell you what you should do at source to get customers who will stay more with you.
2 – Create Customer acquisition CAMPAIGNS where OBJECTIVE = Repeat Sales. What do I mean?
Here is an e.g. – 100% Cashback campaign – buy today and get a cash back of same amt that can be used in the next 7 transactions
3 – DO NOT over generalise – “Deal seeking clients are worst quality”, “Clients who buy above a certain threshold are of high quality” .. rather experiment and find your patterns for the right customer acquisition
and many more ..
#advitsahdev #marketing #strategy