Is Manipulation a norm now?

The purpose of this site is plain and simple. 

When was the last time you bought something that you really really wanted? Something that you couldn’t do without? Or let’s answer the easier question. When was the last time you bought something that you didn’t really want?

Don’t worry. We all do it. We all get influenced very easily. There are tricks that can fool our minds. To err is human after all.

Today consumers all across the world are being fooled every day by weird and stupid marketing gimmicks. It’s not just the Ads that are fooling us, but the products behind them also. Fairness lotions, Weight loss pills, Anti-ageing creams and what not. All intended to create dumb consumers and grab every penny out of these dumb consumers by giving them fake satisfaction.


Technology is supposed to make things easier for us, but we call a normal phone as a “smart phone”. It’s not really the phone that is smart, it’s the user who is dumb and getting dumber day by day. I don’t know if the “influencers” can be stopped, but the least that can be done is create Awareness amongst consumers. The consumers need to understand what is influencing their minds and then make an informed decision.

Continue reading this site to learn more and more about marketing and how it influences you into doing what you could have easily avoided.

Advit Sahdev

Advit Sahdev

Advit Sahdev is a pioneer in Digital Marketing who jumped into the field of Marketing after a 10 year career with companies like Intel and Infosys and brand customers like Unilever and P&G.

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