Kya aapke toothpaste mei namak Hai? Daag achchhe hai !? Aaj kal to Fogg chal raha Hai ! Idea Internet Network Vimal and the never ending 25 year celebrations Bade aaraam se (in Saif style) Gusto le le Desh ki mitti se bana cement (like others import mitti) And the list goes on … Most of these Ads are definitely sticky. People talk about them (while making fun). They have high brand recall. Does it help in increase in sales? My belief Is thay frequency makes a much larger difference as compared to the quality of the Ad. That’s how our brains work. If we listen / see something multiple times, we start liking it and associating with it more and more. Isn’t that the reason why movies promote the same song a thousand times to make it a hit (eg DJ vale babu)?