Just like in B2C, direct traffic is the best. Similarly, in B2B referral prospect is the best

Let’s look at some examples of viral loops, but before that, watch this video

Viral loops & Negative churn rate

Viral loop is a loop where you share a referral message and the customer shares with their friends. Some of the friends then become your customers and they share the message with their friends and some of those friends become your customers and so on. The loop continues to get you new customers forever.

Examples

Dropbox method – Refer 5 friends and get free account / space

Uber – Share your Invite code with friends and get free ride for every person who signs up

Many social games like Candy Crush – Invite your friends to play and get free x points to go to the next level

Invite only access – For e.g. Gmail – Only users could invite others to become users thus creating restricted access leading to exclusivity and maximum referral conversions

Snapchat – Invite more friends to use the app and unlock more and more features to have more fun