Imagine the scene……

India vs Pakistan – Final Match!

Sachin and Dravid are batting and India need 150 runs to win in 30 overs!

Sachin scores 75 runs off 90 balls and Dravid scores 75 runs off 90 balls!

India wins the match off the last ball and it was a thrilling victory! A fantastic nail-biting finish!

Customer Value

Achieved? Definitely!

What more can one want than a nail-biting finish between India and Pakistan with India winning in the end!

Customer Satisfaction

From Sachin’s innings? Nope – too slow, we expected a more aggressive inning from him

From Dravid’s innings? Yes! -the wall delivered when it was required of him to deliver!

Customer Value gets news #buyers while Customer satisfaction #retains them.

#Marketing #Storytelling #Customer